who is it aimed at? people who like action/adventre games and looking for a bargin.
 what is being advertised? uncharted duel pack which is more value.
what helps the product sell? the images displayed like guns and danger.

who is it aimed at? men who are maybe carrer minded becuese he has a suit on and looks smart.
what is being advertised? a fragerence
why does this help? some people mite want to be like the character becuese hes smart lokking.