•This poster is aimed at people who are into sport because under the Gucci logo the word ‘sport’ stands out with its bright colour compared to the black and white and shows that its not just another regular Gucci perfume. The background gives the effect of an ocean and the model is wet so that gives the model a fresh clean look .The model is also in the starting position for running so this could mean that the perfume can be used by athletic people and not just regular people.